Wednesday, July 29, 2009
I’ve noticed several brand/logo changes lately. I wanted to share some with you and get some feedback!
The first is from Dairy Queen. I didn’t know about this change until I passed the one back home and noticed a new sign.
Here’s the old:
And the new:
Personally, I like the old better. I think it’s classic and looks great as a bright neon sign. It’s recognizable, but now these swooshes get in the way of that. What do they add to the idea of Diary Queen? Thoughts?
Next up is Pizza Hut, or now is SOMETIMES going to be labeled as The Hut according to their press release.
The old:
The old:
The new:
I think “Pizza” in the name really helped the brand recognition, so now I’m not sure about this new one. When people see "The Hut" they may be wondering what in the world they sell and choose not to go there. Compared to before, when the answer was obvious. I also do not like that they are using this logo at some locations and the old in others. I think that could be a confusing disastor for consumers. Like? Dislike?
The last I have for you is Pepsi. It’s not so recent and got a lot of talk in a lot of my classes.
The old:
The last I have for you is Pepsi. It’s not so recent and got a lot of talk in a lot of my classes.
The old:
The new:
The new logo was presented with a lengthy scientific report complete with graphs on the energy fields within the logo showing how it would pull buyers towards it. Well, it may have worked on me. I started buying Pepsi products and found a new love for Diet Pepsi (I blame the energy fields). The logo is American, modern yet still classic, and somehow has a friendly feeling. If you google image search "New Pepsi logo" you'll see all kinds of things: a variety of smiling faces within the logo, an overweight man within the new logo and Obama's campaign logo. Who has fallen for the energy fields??
Building a strong brand is a very lengthy process. So rebranding and changing the face of your brand is a big decision. It could change how consumers feel about the brand at first glance, good and bad, and it may cause a decrease in recognition or recall of the brand. Companies just have to decide if it’s worth it in the long run. So, who thinks these companies made a good decision?
3 comments:
I definatly like the old ones as well!
THE DQ SIGN CHANGE IS NOT ONE THAT I LIKE. THE OLD SIGN REMINDED ME OF MY CHILDHOOD AND GOING FOR ICE CREAM ON SUNDAYS AND RIDING AROUND TOWN (WHEN GAS WAS CHEAP FOR SUNDAY DRIVES).
THE PIZZA HUT SIGN CHANGE MAKES ME THINK OF "THE HUT" BEING A JAMAICAN OR CARRIBBEAN RESTUARANT.WITH A PANAMA JACK HAT???
DON'T HAVE MUCH FEELING ON THE PEPSI SIGN AS I HAVE BEEN A COCA COLA GIRL!
um, so i cannot believe you failed to tell me of the energy fields!!!!! That is so feng sui. What's not fang shwee is that i have no idea how to spell it. :)
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